These myths below are some of misconceptions in public relations that often lead to wrong perceptions about
PR:
- Public relations = Press Release and Press Conference
These are tools
often used by PR practitioners. It can be a very effective tool, if we can use
it properly. Unfortunately many companies see this as a way to mass-market
their products and use it often. As a result, this will lead to ineffective PR
program. If you hold too much press conference, journalists won’t show up. As
well as press release, send untargeted press release is also ineffective, since
journalists receive thousands of press release every day, yours should be stand
out from the crowd.
- Effective PR Can Boost Sales
Sure that is
what come clients would like to think. PR is not sales and won’t directly
increase sales. However, PR generates brand awareness and credibility in the
public, so when your sales team approaches public, they are already aware with
your brand. It builds an avenue to help people get to sales.
- Anyone can do PR Job
The basic point is true enough, yes
everyone can learn the basic of public relations. Just like anyone can learn how
to drive a car or how to calculate. Many business think that they can handle PR
themselves to save money. It is often become misunderstanding. PR fields requires a distinct professional skill
that must be learn from time to time. PR involves good research, great writing,
creating a consistent brand and best story telling. “If you find working in
this industry to be easy, you’re probably come in handy in our line of
work”—Nova Halliwell
- Having Good Relationship with Media = Success Guaranteed
If we have a friend in media, we
have to respect what they do as a professional. Business and Friendship are
different. Clients have to understand that network build pitches. The better
the network, the more likely the opportunity for client will be afforded
- Publicity is about luck
No, publicity is more than just luck,
it includes the story, timing, what audience you’re going to tell, and more. Timing
is important, it is about finding the right time to tell the right story to the
right audience.
Ps: This work is made for COMU3801 Public Relations Internship Program University of Queensland at KDPR, Brisbane, Australia. 2016
