Brochure for Blowbar Salon

Ps: This work is made for Public Relations Media Production Class at University of Indonesia

COMU1999 - Assignment 1

Ps: This work is made for Introduction to Visual Communication Class (COMU1999) at University of Queensland

Inseparableness

Ps: This work is done for Introduction to Visual Communication Class (COMU1999) at University of Queensland

Get The Best of Uni Social Life with International Class of Communication at University of Indonesia

Ps: This work is made for Cyber PR Class at University of Indonesia.

Newsletter - BlowBar Salon

Ps: This work is made for Public Relations Media Production Class at University of Indonesia

Media Release for Xennox

MEDIA RELEASE

May 2016

Diamonds Could Be Soon an Investor’s Best Friend

Diamonds, the gems that symbolised love and marriage for decades, are beginning to attract people to see it as commodity investments with potentially high returns.

Mr Schwantes with Xennox Diamonds has redefined what a diamond experience should be like. He said that it is about creating money can’t buy experience, which not often seen in Brisbane market. Having helped over 5,800 couples to find their perfect engagement ring that completes their story, he has more than enough experience to share expert tips about diamons.

Mr Schwantes and his team work with the best quality diamonds all over the world including Russia, Belgium and even diamond mines in Western Australia, to create perfect jewellery. Before buying a diamond, buyers need to research and understand the 4Cs (cut, colour, clarity and carat). However, the most important thing is to take a step back and think how the diamond makes you feel and what it represents to you.

For more information about Xennox Diamonds visit – www.xennoxdiamonds.com.au or www.facebook.com/xennoxdiamonds/

Ps: This work is made for COMU3801 Public Relations Internship Program at KDPR, Brisbane, Australia. 2016

Media Profile - Karl Schwantes

Twenty one years ago Karl Schwantes decided to follow his father’s footsteps to join family business and make jewellery his passion. As an award winning designer with many talents and owner of Xennox Diamonds, Karl is known as a ‘diamond surgeon’ creating unique jewellery that tells a story. From the cut to colour, to creation and crafting he has extraordinary eye for quality and uniqueness. His passion to inspire others redefines what a jewellery store experience should be like. Before entering jewellery business, Karl studied psychology in The University of Queensland. After he earned psychology degree, he served his time to the Australian Army.

Throughout his journey, he has helped more than 5000 couples to find their perfect engagement ring. In 2014 at the Wedding and Events of Australia Excellence awards, he won the Queensland Jeweller of the year award. His first book, Rock Her World examines the ultimate guide to find the perfect engagement ring to ‘pop the question’. It includes seven steps to the ultimate proposal and how to master the 4C’s – cut, colour, clarity and carat.

Xennox Diamonds is a second generation family business specialising in premium diamonds and has been Brisbane’s largest diamond engagement and wedding rings store for over 39 years. Their professionalism has brought them to more than ten national design awards. Located at 141 Queens Street in the prestigious Queen Street Mall, Xennox Diamonds new boutique is about creating money can’t buy experience and bringing luxury to a new level. Representing a new fresh look that was in line with Xennox’s commitment to redefine what a jewellery store experience should be like.

Ps: This work is made for COMU3801 Public Internship Program at KDPR, Brisbane, Australia. 2016

Common Myths in PR

These myths below are some of misconceptions in public relations that often lead to wrong perceptions about PR:

1. Public relations = Press Release and Press Conference

These are tools often used by PR practitioners. It can be a very effective tool, if we can use it properly. Unfortunately many companies see this as a way to mass-market their products and use it often. As a result, this will lead to ineffective PR program. If you hold too much press conference, journalists won’t show up. As well as press release, send untargeted press release is also ineffective, since journalists receive thousands of press release every day, yours should be stand out from the crowd.

1. Effective PR Can Boost Sales

Sure that is what come clients would like to think. PR is not sales and won’t directly increase sales. However, PR generates brand awareness and credibility in the public, so when your sales team approaches public, they are already aware with your brand. It builds an avenue to help people get to sales.

1. Anyone can do PR Job

The basic point is true enough, yes everyone can learn the basic of public relations. Just like anyone can learn how to drive a car or how to calculate. Many business think that they can handle PR themselves to save money. It is often become misunderstanding. PR  fields requires a distinct professional skill that must be learn from time to time. PR involves good research, great writing, creating a consistent brand and best story telling. “If you find working in this industry to be easy, you’re probably come in handy in our line of work”—Nova Halliwell

1. Having Good Relationship with Media = Success Guaranteed

If we have a friend in media, we have to respect what they do as a professional. Business and Friendship are different. Clients have to understand that network build pitches. The better the network, the more likely the opportunity for client will be afforded

1. Publicity is about luck

No, publicity is more than just luck, it includes the story, timing, what audience you’re going to tell, and more. Timing is important, it is about finding the right time to tell the right story to the right audience. 

Ps: This work is made for COMU3801 Public Relations Internship Program University of Queensland at KDPR, Brisbane, Australia. 2016